Carling

Every beer brand claims to be a football fan. But Carling really means it.

So much so, that when England were playing in the 2014 World Cup, there's no way
their pint would have missed it for the world...

Shame they were rubbish, eh?

The whole campaign was reactionary, so headlines were written on the fly according to the latest happenings in the tournament.

The campaign was also nominated for a Campaign BIG Award. Which is nice.

Art direction by Ruud Kool.